panies that sell a product or service. Industries include retail, direct-to-consumer, subscription services, financial services, travel, telecom, broadband, gaming, e-commerce, marketplaces, B2B and more.
Affiliates (Publishers, Partners)
Marketing partners to brands. They can be bloggers, active social media posters, niche content sites, personal website owners, product review websites, shopping sites, mobile apps, app-to-app marketing platforms, mass media sites, loyalty, coupon and reward websites and even other brands.
To get a more in-depth breakdown of these different types of affiliate partners, download our Ultimate Guide to the Affiliate Marketing Model and/or check out the list on our Publisher Development page.